We are inspired by what WestJet is doing and we certainly believe not just other Airlines, but other companies can learn a few lessons here. Imagine if morel businesses give back to the World like this, how inspiring and different our World will be? WestJet is bringing a snowy Canadian Christmas to a community in the Dominican Republic.
Why did they do it? Find out below. Learn why WestJet chose to bring this year’s Christmas Miracle experience to the community of Nuevo Renacer, near Puerto Plata, Dominican Republic and the impact that it has had on community.
WestJet Christmas Miracle case study 2013
WestJet was selected for a Bronze Cyber Lion and a Bronze Lion in the Branded Content & Entertainment category at the 2014 Cannes International Festival of Creativity. This case study covers the main highlights of the “WestJet Christmas Miracle: real-time giving “campaign.
via WestJet / YouTube