The next time you visit IKEA, not only will you walk out with more things than you wanted to buy, but you just might adopt a homeless dog! IKEA is brilliant at marketing their affordable furniture pieces and thought they’d use their marketing power for some good by helping out homeless cats and dogs. IKEA stores in Tempe, Arizona and Singapore are actually decorating their showrooms with life-sized cardboard cutouts of various shelter animals on couches, tables, rugs and more. The cutouts all have a unique barcode that customers can scan with their smartphones to get more information on the animal pictured on the cutout and possible adopt them.
The idea behind this genius and heartwarming campaigns is that customers will be able to see what their home would like like if they had a dog or cat. So far, of the six cutouts at the Tempe store, all have been adopted with more and more cutouts of super cute pets being displayed all the time. The idea of the campaign actually first started in Singapore with a partnerships between Home for Hope and Ikea, which is a coalition of pet adoptions agencies. The Arizona IKEA actually partnered with the Arizona Humane Society to adopt its own pet adoption program. Let’s just hope this catches on at all IKEA stores because it really is a truly amazing thing!
Check out the video below that goes more in-depth on the campaign!